WHAT IS MATCHA?
Matcha is green tea leaves that have been stone-ground into a fine powder. Strong in taste and aroma, Matcha packs in a ton of health benefits. Matcha is high in antioxidants and has six times the antioxidants of goji berries, 17 times that of blueberries, and 60 times that of spinach.
HOW IS MATCHA PREPARED?
Matcha is incredibly versatile. Traditionally whisked into a frothy beverage, we encourage people to explore all of the ways in which Matcha green tea powder can fit into your life. A number of our customers drink Matcha in a blended drink such as a smoothie, green tea lattee or green tea lemonade. Matcha is perfect sprinkled over yogurt or fruit, added to salt for a savory taste to eggs and fish or mixed into a baked goods recipe. Visit our Recipes page for ideas!
DOES MATCHA CONTAIN CAFFEINE?
Yes. Matcha has about 30 mg of caffeine per teaspoon of powder. By most standards, this is a very small amount of caffeine. Coffee has about 150 mg/8 ounces, depending on how it is brewed. Matcha aficionados say that compared to the caffeine buzz from coffee, Matcha creates an “alert calm” due to a natural substance it contains called L-Theanine, which imparts a meditative, blissful state of relaxation without drowsiness. In contrast to coffee, the caffeine in Matcha is, essentially, released over time into the bloodstream, resulting in a long and sustained energy boost (four to six hours). This timed-release mechanism tends to inhibit any sudden insulin increases, so there is no “crash” associated with quick drops in blood sugar. Nor does Matcha stimulate the production of the stress hormone cortisol, as with coffee caffeine. In other words, Matcha doesn’t make you “wired.”
IS YOUR MATCHA ORGANIC?
Yes, all Zentei Matcha is USDA certified organic.
IS YOUR MATCHA KOSHER?
Yes, all Zentei Matcha is certified Kosher.
WHERE IS YOUR MATCHA FROM?
Our Matcha comes from Nishio, a city in Japan located in Aichi prefecture, which is generally considered among the top Matcha producing areas in the world. We have sourced Japan’s best suppliers who are committed to the highest standards of quality, safety and taste. They have been certified and independently tested for organic standards and food safety.
DO I HAVE TO WORRY ABOUT RADIATION FROM FUKUSHIMA?
No. Our suppliers have conducted extensive testing on samples and continue to test samples each month. No traces of radiation have been found.
HOW MUCH MATCHA IS NEEDED FOR A SERVING?
About one gram, or roughly ½ teaspoon. A 100g bag of Matcha would thus contain 100 servings.
HOW DOES MATCHA COMPARE TO TRADITIONAL GREEN TEA?
With traditional green tea, components from the leaves get infused into hot water and then the leaves are discarded. With Matcha, the tea leaves have been stone-ground into a fine powder and you ingest the green tea leaves in their entirety - and therefore all of the nutrients!
WHY IS MATCHA SO HEALTHY?
Matcha has extremely high levels of antioxidants and phytonutrients. Because you’re consuming the entire green tea leaf with Matcha, as opposed to just steeping tea leaves and then discarding the leaves, you may get up to 10 times the nutritional content of traditional steeped green tea. Most of the powerhouse properties of green tea can’t be extracted with water; you have to consume the entire leaf to get all of the health benefits.
HOW DO I STORE MATCHA?
Matcha is sensitive to light, heat, air, moisture and smells from other substances. Once opened and exposed to light, air and heat, Matcha will begin to oxidize (degrade) quickly, so it is important to store it properly. Our Matcha pouches are airtight and light-proof. For optimal freshness, color and taste, we recommend storing in a cool, dark cabinet or in your refrigerator.
HOW LONG IS MATCHA’S SHELF LIFE?
The shelf life of Matcha is usually 18 months from the time it is powdered and packaged. Once opened, Matcha will stay fresh for up to six months provided that it is properly stored away from light, heat and moisture.
WHAT IS THE BEST WAY TO CONSUME MATCHA?
Studies have shown that adding citric or ascorbic acid to your green tea may increase the amount of nutrients the body absorbs by up to 5 times. Therefore, we recommend blending your Matcha with orange juice, or fresh lemon juice. Visit our Recipes page for ideas!
WHAT IS THE DIFFERENCE BETWEEN CULINARY AND CEREMONIAL MATCHA?
People often mistakenly believe that better or more expensive grades of Matcha are the best to use for Matcha-based recipes. While true for drinking straight Matcha, this belief is not the case for blended beverages, baking and cooking. A good culinary-grade Matcha has a stronger tea flavor than a traditional Japanese ceremonial-grade Matcha. This allows the Matcha flavor to shine through when mixed with other ingredients. While most would consider culinary-grade Matcha to be slightly too strong for traditional drinking, culinary-grade Matcha blends perfectly into smoothies, lattes, lemonade, baked goods and desserts and can be used as a savory seasoning. For recipe ideas and suggestions, visit our Recipes page!
WHY IS MATCHA SO MUCH MORE EXPENSIVE THAN OTHER TEAS?
Producing Matcha is an extremely labor-intensive process. Every step of the process, from growing, harvesting and processing is done by hand using slow, time-tested techniques. It takes more than an hour to grind 30 grams, which is one of the reasons that hand-milled Matcha costs so much.
IS MATCHA GLUTEN-FREE?
Matcha is naturally gluten-free. No color or flavor enhancers, sugar or anything else added. Just pure Japanese green tea.
DOES MILK INTERFERE WITH MATCHA’S NUTRIENTS?
Some studies show that drinking Matcha with dairy milk can block the absorption of nutrients in the body. Try nut milks instead.
WHAT DOES MATCHA TASTE LIKE?
Matcha has a natural, vegetal taste, occasionally with an astringent note, and a sweet, inviting, vegetal smell. Some people describe it as grass or spinach-like. When added as an ingredient, the taste of Matcha becomes subtler and factors such as the ratio of Matcha powder to other ingredients will influence the flavor profile. It may be sweetened to improve its palatability. Savory, sweet, bright and grassy, this super energizing tea is like sipping a cup of springtime.
BUT I DON’T LIKE THE TASTE OF MATCHA, IT’S BITTER!
Some people find that they don’t like the taste of Matcha the first few times that they try it – and make no mistake, Matcha tastes different. However, similar to the same initial experiences with coffee or tea, after a few cups, you may come to love it! People usually find that after drinking it for a week or two they actually begin to crave the nutritious taste of Matcha. If the taste of Matcha is not for you, sweeten it with a bit of honey, make a latte or add it to your favorite smoothie.